Tremento - Instagram for Hospitality - How to use ads

Hospitality Instagram: Ads

Ads on Instagram: they are incredibly underpriced if we may believe mister Gary Vee. Advertisement costs will go up soon, is his prediction, and I think he might be right. Because yes, Instagram advertisements are cheap. But are they effective? That's a whole different question.

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Hospitality Instagram: IGTV

It was June 2018 when Instagram decided to launch IGTV. What started as a separate app soon became an additional feature to the existing Instagram platform. By now you've probably seen the feature at least once or twice – that is, if you are on Instagram. But what can IGTV mean to you, as a hospitality brand? What can you do for your restaurant, café or hotel with this additional feature? It's time to look at some examples and brainstorm about a couple ideas.

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Hospitality Instagram: Instagram Stories

Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.

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Hospitality Instagram: Engage Beyond Borders

Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.

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Hospitality Marketing - Instagram - Horeca - Restaurant, Café, Hotel - Tremento

Instagram for Hospitality: what works?

We're living in a digital, visual world. Instagram is a platform that you can't miss as a hospitality brand. You have to be present and use the platform to convince guests to promote, visit and enjoy your brand.

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Personalized Content Hospitality - Hotel, Restaurant, Café Marketing

Hospitality Marketing Trends 2019 – Personalized Content

2019 is the year of personalized content. Calling your followers by name, making good use of their data and optimizing your content to be person-specific. Sounds difficult? It doesn't have to be. Personalization is definitely not the easiest marketing tool to get a grip on but you can certainly apply it to your business without too much effort.

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Hospitality Marketing Trends 2019 – Video and live streams

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let's get going.

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Hospitality Marketing Trends 2019 – Micro-Influencers

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let's get going.

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Triggers: use the situation

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let's get going.

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Triggers: play with emotion

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let's get going.

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Triggers: how to become top-of-mind?

To be remarkable as a brand is one thing, but to be top-of-mind is another. Top-of-mind means your brand is the first thing that pops up when somebody thinks about- or encounters something. For example, when someone says ‘phone brand' to you, you'll likely think ‘Apple' or ‘Samsung'. Or maybe you go straight to ‘iPhone'. Similarly a specific brand will pop up in your mind when you're thinking about cars, or supermarkets, or sneakers.

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Christmas - Holiday Social Media - Hospitality - Tremento Tips

How to use the holidays on social media?

The holidays are around the corner. Christmas trees, shop windows full of quirky presents, delicacies and jiggly music: it's everywhere. When we think of Christmas, we tend to think of families gathered together, romance, the color red, tables full of food. It's a true holiday – for most people – and it's one you, as a hospitality brand, should definitely make use of.

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10 Photography Tips for Hospitality Brands

10 Photography Tips for Hospitality Brands

Photography is extremely important in the current online hospitality atmosphere. But there's quite a lot of knowledge and information when it comes to taking good photographs/ So, in this article I'll share 3 of the 10 tips I put together in a small, easy PDF.

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Menu Design: inspiration and creative ideas

Every restaurant, café and bar has one, and many hotels, hostels and bed&breakfasts do too: a menu. Way too often the menu is boring, bland and not really selling anything. BIG MISTAKE! Your menu is a great tool to sell the items you want to sell the most. And the way to do this is through design.

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Social Media Tips Tremento for Hospitality

Social Media Tips for Hospitality Brands – #3

Week 3 in our social media tips for hospitality brands series! This time we talk about the importance of quantity, using a content mix and… the holidays. All three of them being important when it comes to growing your brand online. These tips are also posted on @trementohospitality, so if you're up on Instagram, make sure to give us a follow.

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How to use a color palette for your hospitality brand

Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.

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Create a Hospitality Brand Inspiration Board

Visual design has become an essential part of a hospitality brand's success. A distinctive visual identity helps you to stand out from the crowd. So, what's the next step after you've defined your brand's core and strategy? A brand inspiration board.

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