Hostel

Triggers: use the situation

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.

Triggers: play with emotion

In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.

Triggers: how to become top-of-mind?

To be remarkable as a brand is one thing, but to be top-of-mind is another. Top-of-mind means your brand is the first thing that pops up when somebody thinks about- or encounters something. For example, when someone says ‘phone brand’ to you, you’ll likely think ‘Apple’ or ‘Samsung’. Or maybe you go straight to ‘iPhone’. Similarly a specific brand will pop up in your mind when you’re thinking about cars, or supermarkets, or sneakers.

Christmas - Holiday Social Media - Hospitality - Tremento Tips

How to use the holidays on social media?

The holidays are around the corner. Christmas trees, shop windows full of quirky presents, delicacies and jiggly music: it’s everywhere. When we think of Christmas, we tend to think of families gathered together, romance, the color red, tables full of food. It’s a true holiday – for most people – and it’s one you, as a hospitality brand, should definitely make use of.

How to use a color palette for your hospitality brand

Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.

How to create a color palette for your brand - Hospitality Marketing and content creation - Tremento

How to create a color palette for your hospitality brand

Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.

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