One of the easier categories of content you can share as a hotel is destination trivia. Fun facts and knowledge about your hotel’s area. The more surprising, the better. Trivia is the perfect type of content to regularly update your website and social media channels. This benefits your SEO ranking + it creates consistency in your content stream, which then improves your brand’s status.
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
Two people show us around a hotel and its neighborhood. One of them is a photographer with a big following on Instagram, the other one a “normal girl” but with quite a distinctive look. The photographer teaches the girl some photography tricks while they take shots together around the property. We see the beautiful hotel rooms, the lobby, a delicious milkshake and the quaint sights and landscapes of York (where the hotel is located). What’s going on here?
A great example of a visual identity for an Italian restaurant: that’s what this project for Ercoli 1928 is. Almost nothing beats a home-made pasta or smothered-with-mozzarella pizza accompanied by a delightful glass of red: but it gets even better when you are given a complete thought-through experience.
One of the best things you can do through your social media is to help your visitors in their travel-preparations. This is a great way to get them even more excited for their upcoming trip while at the same time showing your best, genuine interest in them. It gives you the opportunity to show your guests that you know them, their struggles and their doubts.