Hospitality Instagram: Engage Beyond Borders

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Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore.

With all the so-called influencers, brands, fake bots and algorithm changes, Instagram is a hard one to tackle. But there are ways to still grow your presence on the platform and the first one I want to discuss is to engage beyond borders.

What does that mean?

Instagram is all about engagement. If you want to grow, you've got to invest time and effort. (Don't have the hours to do so? Hire Tremento as your social media partner) You need to actively be present on the platform and react to, like, follow and engage with not only your current followers, but also potential followers.

Your potential followers can be found by hitting up your competition's social media accounts. Scan through their posts and start engaging with the people that are liking and commenting on their content. Respond to their photos, follow them, give them a like, refer to your own account. Be sure to be not too commercial. Just be there.

You could do this by first just liking 3 photos, then the week after responding to one of their pictures. Maybe you could even follow up by sending a DM the week after that – but that's up to you.

Keep usernames in an excel list to keep track of your work. This way you can get a clear overview of who actually followed you back, who didn't and who's now actively engaging with your content.


How to find my competition?

Luckily, this one's easy. Just visit your profile page with your own personal Instagram account. Hit the little arrow next to ‘following' (‘volgend' in Dutch), and a list of accounts will appear. You can do the same thing with those accounts after you've followed them. So look at the suggestions Instagram gives based upon your own account, and then at the suggestions it gives you after liking one of those.


What numbers should I aim for?

In order to stay off everyone's spam radar, I'd recommend to follow no more than 200 new accounts a day. Since I highly recommend doing this manually and investing time in liking, commenting and engaging with the content of the new people you follow, I'd even say no more than 100. Aim for something within 50-100 a day, actively engage with them, and don't unfollow the next day. Stay engaged with them for a couple of days.

In terms of ‘liking posts', you can go up to about 600 a day. However, it is recommended to spread this out over the day. So maybe you can do 20 minutes in the morning, 20 minutes in the afternoon and 20 minutes in the evening.


Is it OK to unfollow?

Of course, nobody gets truly excited about brands that follow and then unfollow you. But I'd say it's perfectly fine to only stay connected with those accounts that are true fans. Whitelist them, unfollow the rest after a while. You don't want to keep following over 1000 accounts – that'd make engaging with them an impossible mission.

Evidence Please

Using this exact method, we're currently growing the Instagram accounts of our clients De Koffieschenkerij and Bistro Bon. By actively being engaged with their (potential) followers, we're getting over 20 new followers a day. But what's way more important is the huge increase in engagement and actions on our page. See the examples below. And oh: this is only the start.


On Thursday the statistics for De Koffieschenkerij were lower than the 3 days in advance: I didn't have time to work on the engagement on Thursday. So the increased engagement that's still visible is a result of Monday – Wednesday. 

I started using the same technique as I did for De Koffieschenkerij for Bistro Bon one day later. Again, the results are clearly visible. Remember: this is all about actively getting engaged with potentially interested guests. Liking, commenting, following, reacting, responding. And so on.

I don't have time to like and follow such an amount of people

And that's totally okay and understandable. If you need help with your social media management, then we're here for you. Through a partnership package, we can take care of the whole thing for you. From the strategy, to content creation, to caption-writing and community engagement. Are you an avid content creator yourself, but no time to do all this engagement-stuff? Then we can surely sort something out, as well. 

So, do you need help to incorporate Instagram into your business? Then you've come to the right address. Tremento offers social media management, strategies and content consulting. Besides that you can hire me at any time as a photographer, videographer, webdesigner or graphic designer for your hospitality business. Interested? Let's get in touch!

Did you enjoy this post?

I'm trying my very best to put out content that helps you, the owner, designer of manager of a hospitality brand, to bring your business to the next level. All posts on Tremento are created with hospitality brands specifically in mind. Articles talk about practical tips and inspiration for social media, design, photography and more.

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