Strategy & Content Design - Satori - Sushi Bar & Terrace – Tremento
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About this project

Satori was the first restaurant to participate on my workshop. I got in touch with one of the owners, Lucas, through e-mail. We sat down together only a few days later. I introduced Lucas to the online version of my ‘Hospitality Content Strategy & Creation Course’. He then went through the first parts of the course on his own. In the meanwhile I created content for the restaurant.

A week later, me and Lucas sat down together. He had finished the first parts of the course. He did some of the exercises but was struggling with some parts. That’s when we decided to do the course together. So we took the online course offline. This resulted in a much faster walk-through of the course. Within 2 hours, we had gone through all the theory and exercises. I then went home to rewrite the input. A day later I sent Lucas a one-page file, which contained a summarized version of what we had came up with the day before. I asked him for feedback or adjustments, but he had none. “When I read this, I read my own voice. These are my words.”

Based upon this 1 page document, we then used my content model called Spark, Foster, Move to create a long list of content ideas. This content model is further explained in the workshop and online course, in case you are interested. The list of content ideas that we established came naturally from the earlier developed strategy. We simply took different aspects from the strategy, like Satori’s purpose, values and messages, and then thought of ways to express these through content types like photo and video. This worked perfectly. I’ve described this process in the after workshop guide. 

So, a few hours of work resulted in a content strategy and lots of content ideas that Satori is now using every day.

About Satori

Satori is a sushi bar & terrace in Santa Teresa, Costa Rica. The place serves sushi, Asian style tapas and cocktails. But Satori aims for more than that: it wants to become the place where you go for a gastronomic experience. The sushi bar where you don’t have to choose between high quality food or live music, well-crafted cocktails or great service. They offer it all in 1 spot.

A look at the files

The process as described on the left lead to a 1-page strategy, content list and a content strategy & creation guidebook. Besides that, there’s of course all the great content, of which an impression is demonstrated at the bottom of this page. The 1-page strategy, content list and the guidebook can be seen by clicking the links below.


What did we achieve?
  • The Strategy

    A communication & content strategy that clearly defines what Satori wants to communicate through its content in both a summarized 1-page file and a more elaborate little guidebook.

  • Storytelling Content

    A list of content ideas, based upon the primarily developed strategy, that makes use of the Spark, Foster, Move model. The set ideas truly translate the brand’s story into content.

  • Styleguide

    A visual style guide was developed during the process. This was a natural outcome of the whole strategy: the way Satori was communicating had to change. A sushi bar that wants to deliver a full gastronomic experience needs to distribute a consistent message and style. And it needs to show off its food and drinks – not its promos, as was the case.

  • Optimized Workshop

    Optimization of the online course, the exercises and the offline workshop. By working with Satori I learned a lot on how to teach a hospitality brand’s owner – in this case Lucas – about the importance of content and the creation of it.

  • Use of online tools

    Another part of the course/workshop is about and These two tools are very beneficial for small brands like the ones in my target audience. The first one is a simple tool to create graphics, the second one a social media schedule tool. I introduced Satori to both tools and they are now using them consistently. This taught me that 1. Yes, these are handy tools for these brands, and 2. how to introduce these tools to people that have no experience with them yet.

  • Visual Content

    Lots of photography and videos: while working on the strategy and the course/workshop, I also actively created content for the brand to learn more about brand visualization and content creation. This content is now used daily on their social media channels.

    And thanks to the guidebook, future photographers at Satori will carry on the same style and translate the same story through their work.

Lucas’ Experience

The way we set up the strategy was really dynamic. The process felt natural. Working with you was great. Easy to understand each other, good communication. In terms of content: with the strategy we now know which content Satori wants to deliver to the public. We have defined the aesthetic and message. Satori know has a way to speak and a style to show to the public.
Hospitality Advertising Agency - Tremento - Owner of Satori, LucasLucasOwner of Satori - Sushi Bar & Terrace