Satori was the first restaurant to participate on my workshop. I got in touch with one of the owners, Lucas, through e-mail. We sat down together only a few days later. I introduced Lucas to the online version of my ‘Hospitality Content Strategy & Creation Course’. He then went through the first parts of the course on his own. In the meanwhile I created content for the restaurant.
A week later, me and Lucas sat down together. He had finished the first parts of the course. He did some of the exercises but was struggling with some parts. That’s when we decided to do the course together. So we took the online course offline. This resulted in a much faster walk-through of the course. Within 2 hours, we had gone through all the theory and exercises. I then went home to rewrite the input. A day later I sent Lucas a one-page file, which contained a summarized version of what we had came up with the day before. I asked him for feedback or adjustments, but he had none. “When I read this, I read my own voice. These are my words.”
Based upon this 1 page document, we then used my content model called Spark, Foster, Move to create a long list of content ideas. This content model is further explained in the workshop and online course, in case you are interested. The list of content ideas that we established came naturally from the earlier developed strategy. We simply took different aspects from the strategy, like Satori’s purpose, values and messages, and then thought of ways to express these through content types like photo and video. This worked perfectly. I’ve described this process in the after workshop guide.
So, a few hours of work resulted in a content strategy and lots of content ideas that Satori is now using every day.