I’ve been working together with Carras since May 2019. After the first meeting with Stephanie (the owner) it became quickly very clear that Carras needed a strategy build from scratch: the place had been going through different concepts and styles over the last 10 years and it was time for a change.
The strategy ‘workshop’ didn’t really work out here – there was not much too build upon. Therefore I took the most relevant and important point I got out of my conversation with Stephanie and wrote this into a draft version of the strategy. She then read it and showed it to her most important employees who all agreed that this was actually what they were looking for. Excited as we were we decided to take go for a partnership package: content creation & social media management. New content gets created every 4 weeks (photoshoot + graphic design). Tremento takes care of the content creation, copywriting and distribution on Instagram and Facebook. Different content is created for both social media channels and analyzed every end of the month.
Content ranges from specifically created graphic design templates to photography, GIFs and videos. The leading guiding principle here is the family atmosphere that Carras conveys. People often come back for the staff, the kind service. They feel known here, recognized. That’s why we decided to really put the staff into the content: we show the audience their favorite food, drinks and made silhouettes of the employees to enhance the graphic designs. It’s one big, family themed, colorful puzzle. And it’s working.