So what happens during the 1 day workshop? We are taking the online course ‘offline’. Through thoughtful conversations and different exercises we will create a strategy and a long list of content ideas for your hospitality brand. All in 1 day.
The first thing we do is get together at your property and talk about your brand. A relaxed conversation to get into the right vibe. Then we will slowly start with the workshop.
We will attack 7 different aspects of your brand. These are divided in 4 sections.
1. Who are we?
2. Who do we serve?
Break & Summarize
3. What do we serve?
4. How do we serve?
Break & Summarize
The 7 different aspects together make up ‘The Core’ of your brand: your strategy.
After going through the 4 sections we will summarize the answers so far. A more structured and organized version of these answers will be set up after the workshop day. But for now, this will allow us to move on to part 2.
After lunch, we will start on the content. You should never publish a piece of content just because you want new ‘stuff’ to appear on your channels. This will only do harm to your brand. We are going to use your earlier set-up strategy and the so-called ‘Spark, Foster, Move’ model. This model tackles the 3 stages almost every hospitality customer goes through, whether it’s a luxury traveler looking for a hotel or a backpacker looking for a restaurant. The details of this model will be kept a secret for the workshop.
Thanks to the use of the model we translate your brand’s story into content. No more useless posting. From now on, your content is there to build and establish your brand.
After the workshop, you will have two documents at your disposal. One document is your strategy: a summary of ‘The Core’. In one A3 sized paper, everything that’s important to your brand’s communication will be listed. Then, in another A3 sized paper, we’ll have 3 lists (Spark, Foster, Move) with content ideas, all based upon your brand.
These two things together will help you to create consistent communication and content in the future. This will help your brand to grow its image, make it easier for you to publish to social media in general and it will help you establish your name in your area and beyond.